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Richard Easson, UK
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The old idea of dual branding has gone. In England, at least, there is no regional name on screen for most of the day. The only brand to be seen before programmes is that of "ITV1". This year the "personality" idents have spread to Scotland, which means there is now no escape from them wherever you are in the UK - hope the Scots change back!!

It's not only the images that are the same in England, so are the announcements. From Plymouth to Newcastle, Dover to Carlisle, the only voices you'll hear originate in London, just like with BBC One and BBC Two. This has happened despite assurances by :

     Tessa Jowell, the Culture Secretary for Labour Government, said that ITV's regional identities were safe.  

  

Jowell seeks to dismiss ITV regional fears
By Richard Easson

Wednesday June 19, 2002

Tessa Jowell
Tessa Jowell: Obtainting Confidence of the people by deception
 

The culture secretary, Tessa Jowell, has moved to reassure the TV industry & viewers that regional   production will be protected if foreign companies take over ITV licences or a single ITV is created.

Regional identities and commitments would remain intact even if media groups from abroad buy into the   UK market, Ms Jowell said today in a debate on ITV licence consolidation.

Maintaining regional identities was important for jobs, national and regional cultures, she said.

"There has been speculation that ITV companies, on a course as they are for ever more consolidation,  will  move away from their regional identities and their regional commitments," said Ms Jowell.

"There is a view that government, in allowing non-EU ownership, would encourage that tendency even further as global players would then import globally produced programmes into the UK market.

"Let me take this opportunity to stress how inaccurate those views are. Owners of Channel 3 licences knew what their regional commitments were when they took the licences on. Any further buyer will know what they will be required to do."

MS Jowell outlined some of the regional broadcasting expectations built into the draft communications bill. These include public service broadcasters' obligation to agree regional programming targets with Ofcom.

She added that the third channel will continue to have regional targets, which "reflect but build upon Channel 3's current statutory and licence obligations".

Whenever ownership changes hands, Ofcom will have to publish a review of the licensees' regional obligations.

Ms Jowell also confirmed the review of the BBC's charter would begin in 2004 and a decision had to be in place by 2006.

But she added: "Is PSB [public service broadcasting] going to be scrapped in the next three years? No. Has anyone come up with a formula for replacing the licence fee that would actually work in the circumstances of the next three years? No" .... Regional Character Matters. We will look to OFCOM to defend it with vigour. "  

                                                                                                                              

   

MPs rally round ITV regions

An Early Day Motion in Parliament is calling for protection of regional ITV programming.

Tabled by John Grogan MP, the motion recommends that strong regulation should be introduced to ensure that ITV provides "substantial" regionally-produced programmes over a range of genres.

Coming just one day after the Communications Bill received its second reading in the House of Commons the Early Day Motion (EDM) is evidence of the growing concern that the government is planning to water down the public service obligations of commercial broadcasters.

BECTU has already condemned the Bill as a weak piece of legislation which could lead to the destruction of ITV's regional production base, and the end of serious local programming on the network. John Grogan's EDM also highlights the dangers of the relaxation of media ownership in the Bill, which would allow non-European companies to buy Channel 5, and possibly ITV itself at some time in the future.

Although EDMs are not put to a vote of MPs, they are a salutory signal to government about the feelings of backbenchers, and a long list of signatories would throw doubt on the regulatory clauses of the Communicatons Bill which is due to be considered by a Commons Standing Committee over the next few weeks.

Early Day Motion 260 2002/2003

Future of Regional Independent Television and Commercial Public Service Broadcasting

That this House:

Values greatly the public service broadcasting role of Channel 3, Channel 4 and Channel 5 and the regional commitment and production of the ITV companies; urges the Government to ensure that this role and regional production base are strengthened by the Communications Bill; notes the trend towards centralisation and concentration of ownership of ITV as demonstrated by the proposed merger of Granada and Carlton; recommends that the Government introduces strong regulatory requirements on ITV to provide substantial high quality and original regional programme production across a broad range of programme genres and a distinct public service remit for every Channel 3 service requiring the provision of high quality and diverse programming which satisfies the tastes and interests of the part of the United Kingdom for which that service is licensed; supports the granting of independent status to regional ITV companies when seeking commissions on channels other than ITV; fears that allowing dominant national newspaper proprietors to own Channel 5 could destabilise commercial public service broadcasting and regional production as well as threatening plurality and consequently supports the conclusion of Lord Puttnam's Joint Scrutiny Committee that this issue should be referred for consideration to OFCOM.

                                         


The Communications Bill in full text : click here

BECTU Trade Union briefing Communications Bill: Regional ITV
production
     

BECTU briefing and proposed amendments on the UK Communications Bill: Regional ITV production

Briefing

  1. Regional programme production is the defining characteristic of ITV. The advantages have been enormous:
    • Programming on regional themes and with regional coverage of great interest to local viewers, as confirmed in audience figures.
    • Programming of excellence produced regionally for a national audience through the national ITV network.
    • Significant benefits for regional economies in skilled jobs and business opportunities both directly in television and indirectly in the supporting infrastructure (confirmed in numerous business studies and summarised in the ITC's 'Television in the Nations and Regions').
  2. The strong heritage of ITV regional production is in decline and under further threat:
    • As ownership in ITV has consolidated, we have experienced a slowdown in regional production, under-investment in regional programming (lower costs per hour), an annual loss of 2,000 hours of regional opt-out slots, the withdrawal of some ITV companies from network production, a narrower range of programme genres produced regionally, the concentration of commissioning decisions in London, large scale redundancies and some studio closures.
    • The proposed merger of Granada and Carlton and the Bill's proposed loosening of ownership regulations provide a potentially huge impetus to centralisation of production in ITV at the expense of the regions.
  3. Against this background, ITV's regional production base will only be secured by strong regulatory requirements in favour of ITV regional production on the face of the Bill. The Bill contains clauses on regional programme production (clause 276), regional programming (clause 277) and – applying to all public service broadcasters – programming quotas for original productions (clause 270). These require strengthening.
    • The clauses set no specific minimum level for the original production, regional production and regional programming quotas but merely a level and range which is 'appropriate', 'suitable' or 'sufficient' in the view of OFCOM.
    • This is inadequate. Past experience has indicted that regulators have felt obliged to modify their views on what is 'appropriate' etc to fit the economic circumstances of the ITV licence-holders. Given the growing concentration of ITV ownership, the possibility of American ownership, and the continuing depression in ITV advertising revenue, the future pressure to lower the regional and original production requirements is likely to be extreme.
    • Furthermore, the requirements for programme production should apply just as much to national network programmes produced in the regions as to regional programming. This will be especially important if ITV evolves further towards a single ITV company or even a single ITV licence.
    • Such requirements should be on the face of the Bill. Commitments to OFCOM, as suggested in the ITC Review of Programme Supply, are not in themselves sufficient.
  4. We therefore recommend amendments, in line with the spirit of the Joint Committee on the Draft Bill.
    • to replace the words 'appropriate', 'suitable' and 'sufficient' with 'substantial and significant'
    • to require that this applies to a 'wide' rather than just 'suitable' range of programmes
    • to clarify that regional production requirements apply equally to network and regional programmes.
  5. The Government has indicated its support in principle for maintaining a strong regional television production base. These amendments are a necessary minimum step to fulfilling this aim.

Proposed amendments

Clause 270: Original programme production quota

Clause 276: Regional ITV programme production

Clause 277: Regional ITV programming

Clause 270 (1) (a)
page 238, lines 35-6:
DELETE: 'no less than what appears to them to be an appropriate' and INSERT: 'a substantial and significant'

Clause 276 (1) (a)
page 243, line 17:
DELETE: 'what appears to OFCOM, in the case of that service, to be suitable' and INSERT: 'a substantial and significant'

Clause 276 (1) (b)
page 243, line 22
DELETE: 'suitable' and INSERT: 'wide'

Clause 276 (1) (c)
page 243 line 24
DELETE: 'what appears to OFCOM to be a suitable' and INSERT: 'a substantial and significant'

Clause 276 (5)
page 243 after line 42
INSERT: ''programme' means both network and regional programmes'

Clause 277 (1) (a)
page 244, line 5
DELETE: 'sufficient' and INSERT: 'significant'

Clause 277 (1) (c)
page 244, line 11
DELTE: 'suitable' and INSERT: 'significant'

and equivalent amendments in Clause 277 (2) and 277 (4)     



Tony Benn , Pat Phoenix (Elsie Tanner - Coronation Street) Tony Booth
1985
Picture: Richard Easson
Patrica  Phoenix Married Tony Booth in 1985 & Pat died of Lung Cancer 1986, Tony Benn bless him went on to become Chesterfield  MP  untill he retired at the 2001 General Election  


So, Is this the END of the road for Our ITV Television Regions in the United Kingdom?

                                           44                                           



Save our Regional ITV!!


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                                           Ident took today by me, Richard (3/6/2003 11.30am)

   

 Broadcasting Union                     (BECTU)


Took by me (Richard) on the 6/6/2003



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