Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

Much more than just an online version of your local Sainsburys, the Sainsburys Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsburys insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsburys UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsburys online Sport & Leisure section.

Kenwood Prospero Compact Stand Mixer
Short on space? New to food prep? You need the Kenwood Prospero Compact Stand Mixer. It's a versatile yet simple machine with loads of functions to give you confidence in the kitchen - ideal for light, everyday family use and basic food preparation. Prospero has a safety interlock function, so it won't switch on unless all components are locked in securely. It has a 4.3L stainless steel bowl, dough tool, whisk attachment and K beater; splash guard and on board cord storage. Prospero has variable speed sett

Apple iPod Shuffle 1GB Pink
The ingenious iPod Shuffle is not like most MP3 players. For the music lover who likes a surprise, the Shuffle takes a random selection of music from the user's computer and plays it randomly when you press play. The 1GB model has room for around 240 songs and at a tiny 4.12 x 2.73cm, is ideal for listening when jogging, commuting or at the gym and the useful in-built clip keeps it attached securely to clothing.

Ceramic Bird Bath
The Ceramic Bird Bath will encourage feathered friends to spend more time in your garden. Its brightly glazed ceramic dish with raised insect detail blends beautifully with any outdoor design scheme - guaranteed to add character to any garden, patio or terrace. There's no self assembly required; just fill with water, hang using the three point hanging chains supplied, retire to a discreet distance and watch the birds fly in to splash and frolic in the bath. The Ceramic Bird Bath carries a 1 year guarantee

OXO Softworks Salad Spinner
Do away with the bother of trying to pat your lettuce dry with paper towels while preparing salad. You know you've got to wash the lettuce, so eliminate drying hassle with the OXO Softworks Salad Spinner. Just fill the basket with your freshly washed greens, close the lid and release the knob to the upright position. Press the knob several times to spin the salad, let it whizz to a stop (or stop it yourself using the patented brake button) and your lettuce is clean, dry and ready to use! The basket and bow

Microplane Coarse Ribbon Grater
The Microplane Coarse Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything when a coarse texture is required. The base of the grater has protective tabs to avoid scratching your counter tops, and the whole thing is dishwasher safe for maximum convenience. Protect your fingers and get more value out of your food with the Microplane Universal Slider - also available from Sainsbury's!

Different by Design Bath Mat Zinc
Made of 100% cotton, the low twist yarn design makes this 50x80cm bath mat a soft cushion for the feet. Great for smaller bathrooms, this design is compact and can easily be dried over the side of the tub. It also has the option to tumble dry to retain its softness. Machine washable at 40Cº.

In My Pocket Pretty Pet Palace
Take your Puppies and Kitties out for a fun day at the Pretty Pet Palace! It comes equipped with a fun slide, a dining area and a rotating dance floor for parties. The Pretty Pet Palace Playset includes three Puppies - Diego, Twilight and Scamper - and three Kitties - Polo, Jazz and Pebble - exclusive to this playset. The pack contains 1 Pretty Pet Palace playset, 3 exclusive Puppy figures, 3 exclusive Kitty figures, umbrella and sun chair. Suitable for ages 4+.

Prestige Cook n' Look 5 Piece Set
Stainless steel pans are a great investment due to their durability and strength. The Cook n' Look set is friction bonded and has an aluminium full cap base which ensures even heat distribution, eliminating hot spots and reducing the chance of burning food. The contemporary and stylish handles are comfortable and easy to grip. The pans are oven safe with the lids on up to gas mark four and because the glass lids are close fitting heat and flavours are locked in. Great for all cookers including induction s

Microsoft Comfort Curve Keyboard Black
Typing for hours can increase your chances of getting Repetitive Strain Injury. This curved keyboard from Microsoft has been specially designed by ergonomic experts to reduce wrist strain by letting your hands rest at a more natural angle. Apart from letting you type more naturally, the keyboard has a range of other useful design features. The keyboard, remarkably, is spill resistant too. It has a range of media control buttons that work with a range of Windows programs, and even iTunes if you use the keyboard on an Apple Mac. It's easy to set up - simply plug in the USB plug and it's ready to go. The keyboard is set up with the enhanced 105-key UK layout.

Philips Hand Blender
Create healthy food quickly and instantly with this hand blender from Philips, ideal for making soups, purees, shakes and baby food. Featuring a 250W motor, this blender's parts are removable and dishwasher safe.

Verbatim Optical Black and Silver Desk Mouse
The Verbatim Optical Black and Silver Desk Mouse is a basic desktop mouse, only better. This mouse features a high resolution, 1000dpi optical sensor which is up to 2.5 times more reliable than a regular mouse. The mouse is suitable for right and left-handed people and has 5 buttons, 3 of which are programmable via the bundled software. Compatible with USB, Windows 98, ME, 2000, XP and Vista, Mac 9.x and higher, this product is covered by a 2 year manufacturer's guarantee.

Meccano Multi Models IR Motor Set
Growing kids have broad imaginations and even bigger ideas! Let your aspiring mechanical engineer's creativity run rampant with the Meccano Multi Models IR Motor Set. The set contains 300 metal parts, from which kids can build eight different models, each of them remote controlled by infra red. Also included are tools, assembly instructions, an electric motor which runs on 4 x AA batteries and a transmitter requiring 3 x LR44 (included). Ever since its early beginnings in a Liverpool workshop in 1898, whe

Belkin Basic Car Charger for iPod
A portable charger for your iPod or other rechargeable USB device, the Belkin Basic Car Charger for iPod plugs into the lighter socket in your car. This charger is ideal for people who use their iPod in the car. The Belkin Basic Car Charger for iPod carries a lifetime manufacturer's guarantee.

Tu Pillowcase Non-iron Pair Grey
These convenient non-iron pillowcases in grey are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

Polar Gear Mini Ice Packs Pack of 3
Keep food cooler and fresher for longer by adding ice packs to your lunch box or bag on top of the food (cold travels downwards!). Polar Gear's soft mini ice packs are completely safe and non-toxic, made in the UK and every batch of water used to make them is bacteria tested. Each pack contains water and a minimal amount of chlorine to keep it fresh - less than is used in swimming pools. Polar Gear Mini Ice Packs are sold in packs of 3.

Aura TV Unit
The simple lines of the Aura range are one of its highlights. Made from veneered MDF chipboard with an oak effect finish, this furniture looks good. Uncomplicated, clean and functional, the Aura range includes a variety of coordinated pieces for a contemporary matching array of home furnishings. The Aura TV Unit has 2 shelves and can support any size LCD or Plasma TV up to 32 inches. There is plenty of room for DVDs on the lower shelf, while most combinations of DVD, games console and cable or satellite un

Tu Contrast Faux Silk/Velvet Eyelet Curtains Cream/Black
These striking faux silk and velvet curtains will add a sophisticated elegance to any room. Styled with pencil pleats, the curtains will hang luxuriously from any window. Comes with matching tie-backs. Cotton/poly blend. Dry clean only. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the overall drop from the curtain pole or track down to your chosen length.

Tu Rounded Square 12 Piece Dinnerware Set Duck Egg
A subtle, understated dinner set for four, made from stoneware. The set contains four ech of the following: dinner plates, generous side plates and bowls. This set is dishwasher and microwave safe.

HP 21 and 22 Black and Tri Colour Inkjet Cartridge Multipack
The HP 21 and 22 Black and Tri Colour Inkjet Cartridge Multipack contains 1 black, 1 magenta, 1 cyan and 1 yellow in cartridge, compatible with any Hewlett Packard printer that takes either an HP 21 or 22 ink cartridge. They are suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

4 Drawer Slatted Bamboo Narrow Unit White
If you're often wishing you had extra cabinet space where you could tidy away surplus shampoo bottles, make-up, razors and other odds and ends, then this handy portable drawer set could answer your storage prayers! Slim enough to slot discreetly under a dressing table or against a bathroom wall this unit looks fresh and clean in painted white bamboo. Four fully removable drawers provide storage for your bedroom and bathroom bits and bobs. Requires some self assembly, easy to follow instructions are include

Oak 3 Tier Towel Stand
Encourage your family to hang their towels up and let them dry properly with this Oak 3 Tier Towel Stand. If you've a corner spare in your bathroom, it's the ideal spot for this rail. The natural oak frame is attractive and large enough to hold several towels without protruding too far into your bathroom space. Because it's freestanding, it's easy to move around should the need arise. Match it with the Oak Cabinet with Shelf, also available from Sainsbury's!

Scafell Rock Double Flock Airbed
Get a more comfortable night's sleep with this double-sized airbed from Gelert. Suitable for both indoor and outdoor use, the airbed can help you have a more relaxing camping experience, or is useful to have to hand if guests stay over. Easy to inflate and deflate it is made from PVC flock material and comes in navy. It includes a repair kit.

Tu Scroll Rug
Go arty with the Tu Scroll rug featuring duck egg coloured arabesques on a rich natural background, for a funky contemporary look. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room.

Panasonic 46" Full HD 1080p Digital Plasma TV TX-P46S10B
Panasonic's VIERA plasma TVs are renowned for their stunning image quality, especially when viewing sports, action or gaming. This stylish, high-end model is equipped with 400Hz technology that lets you view superb full-HD motion and still images with 900 lines of resolution. Self-illuminating plasma displays feature high moving picture resolution, so there are no after-images in fast-action scenes - just smooth, clear motion in sports scenes and in the action scenes of movies 24p Smooth Film capability

Catherine Lansfield 300 Thread Count Pillowcase White Pair
The Catherine Lansfield linen range is the last word in comfort and luxury. The pure, combed, cotton sateen percale 300 thread count of these pillow cases not only makes for sheer bliss, but they're also fully machine washable. Comfortable, luxurious and convenient! The clean, white linen of the Catherine Lansfield range is ideal to give any bedroom a sense of simple opulence. Machine wash at 40°C.

Sylvanian Families Mother at Home Set
The Sylvanian Families Mother At Home set consists of the Mother Tailbury Dog figure, fridge/freezer, dairy foods, drinks and vegetable accessories. Suitable for ages four and up.

Oral B Sonic Power Toothbrush Refills 4 Pack
Crisscross bristles on these four Oral B sonic brush heads effectively remove plaque without irritating gums for a clean healthy smile. Each brush is hygienically sealed for convenient storage and has indicator bristles that signal when you should change it. Dentists recommend changing your toothbrush head every three months.

Tu Fine Stripe Duvet Set Blue
Crisp and sharp, these printed duvet sets add a modern touch to any bedroom. The polycotton mix ensures both comfort and a long life, as well as the ability to machine wash and tumble dry. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature poppers to seal the duvet cover. Single duvet covers measure 135cm x 200cm, double duvet covers measure 200cm x 200cm, and king size duvet covers measure 230cm x 220c

Fisher Price Peek-a-Boo Piano
Attach this soft piano to your child's crib and let it entertain with soft lights and 10 different songs. As baby learns to kick he or she can activate the sounds, so teaching the laws of cause and effect in a fun and gentle way. As children grow, the piano can be placed on the floor and touching each key will encourage a different tune. Requires 3 x C batteries, which are included in the pack. Suitable for children from birth.

Odyssey Towel Cream
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.